Omecon

Our primary goal was to design a visual identity and a website for the Omecon platform that communicate the complexity of logistics processes in an accessible way, while establishing the image of a modern, technological partner for the transport industry. Omecon is a platform for planning, executing, and controlling logistics operations—from the first to the last mile—serving sectors such as courier, express, and parcel (CEP) logistics, pharmaceuticals, e-commerce, automotive, oversized freight, and FMCG. The project's premise was to create branding and a website that speak through hard data and concrete facts, while guiding various target groups (freight forwarders, CEP operators, retail chains) to solutions tailored to their specific industries.

The homepage opens with a hero section featuring a clear value proposition and a trusted partners bar (including GLS, NEUCA, Żuronet, and Bolt). Right below it, we placed a section highlighting hard numbers (540 million operations annually, 99.98% uptime, 24/7 support), which immediately builds the platform's credibility in the eyes of corporate clients. A key element of the information architecture is the "We implement ready-made solutions" module with a dropdown list of features (planning and optimization, operations management, field execution, linehaul transport). This is accompanied by an industry section in the form of a dark, contrasting card with a grid of thematic tiles, leading users straight to solutions dedicated to their sector. For product subpages (e.g., the CEP operations management system), we designed a consistent hero variant featuring social proof and a clear call to action ("Book a Demo").

We based the visual identity on deep navy blue and a vibrant green as an accent color, combined with clean, technical typography. The overall design builds associations with precision, scale, and reliability—qualities essential for a brand operating in the logistics infrastructure space.