Hosta

The goal of our collaboration with Hosta was to create a comprehensive visual identity and e-commerce platform that would combine the two pillars of the company's business: custom furniture production and ready-made product sales. Our task was to design an experience that reflects the prestige, attention to detail, and naturalness of the materials used by Hosta.

We started by designing a logo that became the foundation of the new communication. The logotype is characterized by noble simplicity, looking great both in digital space and on physical furniture details.

We designed an intuitive website combining an image portfolio of custom-made projects with a functional online store. The home page, based on white space aesthetics, smoothly guides the user from inspiration in the Hero section to specific products in the Catalog. The product card (e.g., the Milena chair) focuses on detail and personalization, and the simplified purchasing process ensures fast and secure order completion, reflecting the craftsmanship precision of the Hosta brand.