Luxury Boutique Magazine

Our main goal was to design a premium-tier platform in which uncompromising aesthetics meet intuitive functionality within a subscription-based content model. Luxury Boutique is a digital magazine covering luxury lifestyle — from travel, through automotive, to jewelry and interiors — combining the function of a publishing house with that of a premium club for the most discerning readers. The project’s aim was to create an experience in which the user is immersed in an exclusive atmosphere from the very first steps, with a design that not only impresses aesthetically but also genuinely meets the real needs of a demanding audience.

The homepage guides the user through a carefully composed visual grid — a horizontal strip of category thumbnails flows smoothly into expansive editorial modules, pairing large, artistic photography with delicate serif typography. A key element is the “All articles online” carousel, presenting the latest pieces split by category (Cars, Jewelry, Travel), while the article page introduces a clear subscription model — with a distinct split between free and premium content, locked behind a paywall and unlocked through subscription (59 zł/year, 19 zł/month, or single issue access). We also designed a “Membership Levels” module as a clear pricing table, making it easy to choose the right plan, while the “Premium Collaborations” section builds the magazine’s authority by showcasing partnerships with luxury-goods brands.

For the visual identity, we relied on the contrast between two typefaces — the elegant, italic Cormorant Garamond for headlines and quotes, and the clean, geometric Libre Franklin for body copy — which, combined with a muted, sand-beige color palette, creates an atmosphere of refined, editorial luxury closer to a printed album than a typical e-commerce storefront.