Prime Mansion

Our main goal was to design and code from scratch a dedicated content platform that combines the world of high culture, fashion, and architecture in the form of a modern, minimalist online magazine. Prime Mansion Broadcast is a website that was meant to reflect the spirit of a "modern classic"—we opted for a clear, modular editorial layout structure, guiding the user through carefully selected content without overwhelming them with excess stimuli. The scope of work included a full UX/UI design and custom WordPress implementation, without the use of ready-made templates.

The homepage layout is horizontal and balanced, and the key compositional treatment is vertical category headings ("Art", "Culture", "People", "Form"), serving as visual anchors and giving the whole an architectural rhythm. We decided on an asymmetrical, dynamic arrangement of modules, where large-format hero photos contrast with smaller, tile-like article teasers, building an intriguing visual path for the reader. The whole is held together by an uncompromising, black-and-white color scheme, broken only by a subtle, pastel fashion section, which, combined with clean Poppins typography, gives the website the authority and sophistication typical of premium segment brands.

The article subpage constitutes the essence of the slow journalism philosophy transferred to digital grounds—through masterful handling of typography and light (white space). The central point of the composition is the asymmetrical layout of the hero section, where large-format, artistic photography corresponds with a strong, geometric headline, giving the publication a prestigious character straight from printed art albums. We designed the text structure with maximum reading comfort in mind: distinct highlights, interview questions, and large-format quotes break up the monolith of content, creating a rhythmic, engaging story.