tenDOM

Our main goal was to create an elegant e-commerce store that reflects the intimate, homey atmosphere of a brand specializing in interior decorations and floristry. tenDOM is an online store offering floral decorations, wreaths, artificial orchids, and accessories for the living room, kitchen, bedroom, or garden, operating under the slogan "because home is best." The premise of the project was to build an identity that communicates warmth, naturalness, and attention to detail—without an aggressive, typical retail aesthetic—and to design an intuitive shopping process tailored to a seasonal, highly visual product offering.

We based the visual layer on a subdued, earthy color palette (graphite #2F3339, gray #828282, beige #A39482, delicate green #D6D2C3) combined with the classic Gilda Display typeface for headings and the light Jost for content—the entirety builds the impression of a cozy, "lifestyle" store rather than a mass sales platform. The category page and product card were designed in the spirit of a minimalist gallery: large, carefully framed photos of decorations, a clear presentation of variants, dimensions, and product features, as well as a "Complete the set" module facilitating the cross-selling of related arrangements. The homepage opens with a seasonal hero banner (e.g., a Christmas decoration collection), supported by an information bar about order processing times, which immediately builds customer trust.

The design is fully responsive—the mobile version maintains the same elegance and readability, with an extensive, multi-level category menu (Wreaths, Floral decorations, Green plants, and others), quick access to the search bar, and a bestsellers section visible right from the start. We developed the store on the PrestaShop platform, chosen for its flexibility in managing a rich catalog of seasonal and individually composed products.