Search engine
optimization - SEO
The Internet is a powerful commerce tool. Easily accessible and friendly. This is why marketing activities on the Internet are increasing every year, replacing the traditional forms of advertising. Success is assured if your website is on the first page of Google searches. This translates into profits – more customers and even money from advertising. How can you achieve it? Website positioning, i.e. SEO, as well as paid campaigns in search engines, i.e. SEM, are responsible for web visibility.
When it comes to SEO, the recipe seems simple, but only in theory. There are many guidelines that Google robots follow when assessing the website quality. The algorithms of this most popular search engine in the world are an open secret, but we know from observations what they like and what they don’t.
What is SEO
Website positioning depends, among others, on optimizing its operation. How fast it loads and whether it is responsive is of the utmost importance. The structured architecture of the website is also crucial – without it, any other actions will never bring the intended results. However, taking care of technical SEO is just one of several factors that can make your site rank high in Google.
Only then can you start creating content that is to be readable by both potential recipients and robots. You should also take care of the appropriate back-up, the so-called backlinks – the activities outside the website. Thanks to them, your website will get as many users as possible from organic search results. Website positioning (SEO) never ends – algorithms are constantly changing and the competition is awake.
SEO positioning
or SEM?
Positioning in Google is not only SEO activities. If you want – let’s take a shortcut, i.e. run advertising campaigns in search engines. We are talking about SEM activities. Paid ads always rank high on Google. They are also visually distinguished, which means that they are better visible. Thanks to this, it is easier to find your website than before. Importantly, by choosing SEM actions, you pay for the effect, i.e. only for clicks on the advertisement, i.e. for each visit to your website.
Quick quote
Would you like to know how much does positioning (SEO) cost? Fill out the short form and we will get back to you as soon as possible.
